Lamone, Switzerland – October 9, 2025 – Datamars is proud to announce the launch of Twinify, an innovative software platform that redefines the way textile manufacturers and laundries leverage RFID technology. With Twinify, every RFID tag becomes more than just a technical identifier: it becomes the starting point of a secure and permanent Digital Twin that carries the textile’s story from the moment of production throughout its entire lifecycle.
For decades, the industrial laundry sector has relied on RFID for tracking and automation, yet late-stage tag assignment didn’t enable traceability right from the start: during the manufacturing of the textile. Twinify bridges this gap by shifting digital identity creation to the very source, where and when the product is manufactured. From the factory floor, each item leaves production already enriched with accurate, reliable and sharable information, ready to be shared instantly across the entire value chain.
Designed for the textile manufacturers’ unique workflows, Twinify integrates with common RFID setups – from tabletop readers to cabins and tunnel systems – while orchestrating assignment sessions with role-based controls, automated validation checks and searchable, exportable records. The platform adapts to each customer’s data fields and nomenclature, supports multi-station and multi-site operations, and connects easily with ERP, laundry management and inventory systems, ensuring structured product data can be consumed without delay.
The impact is immediate. By eliminating manual data handling, Twinify accelerates operations, reduces errors and optimizes the flow of goods. Manufacturers can enrich each textile with details such as customer, category, batch or order directly at source, while laundries, service providers and end users gain instant access to trustworthy product data. What was once a static RFID tag becomes a dynamic, actionable digital asset — traceable, searchable and ready to fuel smarter decisions.
Beyond efficiency, Twinify elevates RFID into a true strategic enabler. With its cloud-native architecture, the platform not only simplifies today’s processes but also creates the foundation for tomorrow’s innovation. Early and accurate data capture reduces lifecycle costs, strengthens customer relationships, and enables new business models built around reuse, recycling and regulatory compliance, including digital product passports and extended producer responsibility frameworks. In an industry where transparency and sustainability are no longer optional, Twinify turns RFID into a proactive digital strategy for smart factories and circular economies.
Twinify is available immediately as a subscription SaaS, with flexible monthly and annual plans, pay-per-use options for variable assignment volumes, and tailored onboarding to match existing data fields and processes.
As the global leader in textile identification, Datamars has once again set a new benchmark for the industry. With Twinify, the company delivers a solution that is powerful yet simple to integrate, scalable across organizations, and designed to help manufacturers and laundries digitize, automate and move confidently towards circular business models. It is not just software—it is the next step in making textiles truly intelligent, connected and future-ready.
To learn more and request a demo, visit https://textile-id.com/twinify/ or contact support-tid@datamars.com.
