Lamone, Switzerland – [Sept. 22, 2025]. Datamars announces the launch of its all-in-one, fully automated RFID Tag-on-Label solution, a production-ready innovation that embeds Datamars LaundryChip™ directly into care or brand labels during standard textile manufacture, removing separate tagging steps, extra labor and costly retooling.
Datamars tag-on‑label concept is delivered in rolls and is compatible with leading automated textile manufacturing systems and existing label feeders, reducing insertion to a unique step and sustaining throughput. This design choice, indeed, allow that RFID can be applied in the same pass as label application and simplifies deployment on high‑speed, high‑volume lines. Once implemented, Tag‑on‑Label provides a consistent, repeatable process step — critical for operational reliability and quality assurance in industrial environments.
When combined with Datamars reading systems —such as cabinets and handhelds— and software, Tag-on-Label becomes an end-to-end platform for smart RFID‑enabled textile management: textiles leave the factory RFID-ready and immediately enter circulation with full digital traceability, enabling real-time linen visibility, automated inventory control and lifecycle analytics. These features not only improve operational efficiency but also unlock new value-added services and data-driven insights for sectors like hospitality and healthcare, where textile management is critical. For hospitality and healthcare supply chains, in fact, the opportunity is immediate: RFID‑ready textiles flow from manufacturing into circulation with full digital traceability from day one. Rental service providers can then deploy Datamars portals, cabinets, tunnels and handhelds to monitor inventory turns, reduce shrinkage, optimise par levels, improving billing accuracy and surfacing durability insights that inform purchasing and service decisions based on actual lifecycle data rather than averages or assumptions.
Datamars validated the solution through a production deployment with Standard Textile, a leading U.S.-based manufacturer of reusable textiles, which implemented the first fully automated Tag-on-Label system of its kind in the U.S. textile industry to support a turnkey RFID program for hospitality customers. That collaboration has set a new benchmark for RFID integration in the textile industry, demonstrating that RFID can be integrated seamlessly into existing automated workflows — without machinery retooling or operational disruption — and that embedding the LaundryChip™ into labels creates a scalable pathway for manufacturers to offer value-added, data-driven services downstream across laundry, distribution and on-site operations.
With Tag‑on‑Label, Datamars aligns the manufacturing step with the operational needs of laundries and end‑user sites, turning RFID from an optional add‑on into a design feature of the textile itself. Manufacturers gain a scalable, automated pathway to smart products; laundries and operators gain measurable control of assets throughout their lifecycle. As demand for RFID-enabled textiles continues to grow, this solution positions manufacturers at the forefront of innovation, enabling them to meet market expectations without compromising efficiency. Datamars’ Tag-on-Label solution represents a decisive step toward smarter, more sustainable textile management.
To learn more about this innovation and explore the full case study, visit https://textile-id.com/tag-on-label/
